66 percent of consumers trust online reviews, making it crucial for your business to capture and promote the feedback of customers and brand advocates.
67 percent of businesses use communities to gain customer insight on products and services, which leads to increased engagement and retention.26 percent of community managers say customer support or customer success is the single most important benefit that people get out of their community.Plenty of data supports Welch’s observations about how community drives customer support and satisfaction, too: While these outcomes stretch across areas of responsibility, including support, sales and social, they all work together to improve your customers’ experience with your brand. Related: 75 Customer Service Facts, Quotes & Statistics
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